The Doux

What is it? Bonita Afro Balm is a salon-quality multi-purpose styling cream for different styles and textures.With the power of other organic botanicals, it improves overall hair shine, softness, and moisture. It reduces frizz and fly-aways and lengthen curls for more manageability and control...

For juicy, shiny curls that crave extra length, reach for our 808 Base Gel. This medium-hold gel serves as a base layer, locking in long-lasting frizz protection, definition, and bounce. Excellent for Wash & Go's, Twist-Outs, and TWA’s.

The craziest, sexiest, juiciest curls powered by the science of super-charged honey, aloe, bamboo, and silk amino acids. Hydrates, protects, and defines all hair types. Tight, high-density, dry curls too. No cap. That’s because our natural honey is given a positive charge, which smooths...

​​Strong, stepping, strutting, and moving on”... to wash day. Cleanliness is the first step to getting divine and overjoyed curls. Gently cleanse stressed hair, improve moisture retention and reduce friction during shampoos . Eliminate product build-up & cleanse your scalp without drying it out. No...

"S" is for super. And the "U" is for unique. The "P" is for perfection. IYKYK. 3-in-1 pre-poo, leave-in, or rinse it out! This triple threat conditioner instantly detangles and penetrates the cuticle to protect, soothe and strengthen stressed out hair. Woosah!

“Ooooh baby we like it raw!” Raw, super-charged honey that is. GET HONEY hair serum soothes and refreshes scalp; seals dull ends and helps prevent breakage and heat damage. Calm the itch in between shampoos with zero burn or build-up. No cap! Just #science

WHAT IT DOUX? Defines and elongates Twist-outs and curls. Ultra moisturizing formula helps to aid in length retention by restoring moisture balance, increase elasticity, and preventing breakage.WHAT'S GOOD? COCONUT, ROSE WATER, VITAMIN E, AVOCADO OIL, MINOI OILDOUX YOU: Apply to clean, wet or dry...

FAST FORWARD prepares hair for heat styling with DOUX-plex™ bonding technology, delivering intense moisture to restore elasticity and strength in preparation for heat styling. Smoothing the cuticle to reduce friction and tension, providing instant detangling and a silky-soft finish.

WHAT IT DOUX? Fresh Rinse Moisturizing Conditioner is a sulfate-free and paraben-free hydrating conditioner formulated with the perfect combination of Shea Butter and Sea Silk. This ultra-moisturizing conditioner hydrates hair and provide thermal and environmental protection. WHAT'S GOOD? Ultra-moisturizing Shea Butter and Nutrient-rich Sea...

WHAT IT DOUX: Sucka Free Moisturizing Shampoo is a one-of-a-kind shampoo that cleanses hair while providing the ultimate hydration. Safe for color-treated and chemically treated hair, as well as all hair types, this moisturizing shampoo also protects hair from heat and sun damage with...

For relaxed, natural, and transitioning hair, GANGSTER WRAP sets pixies, roller sets, and wraps with a built-in heat protectant. It helps tame puffy roots and "new-growth" on transitioning hair, reducing frizz and resisting humidity for softer, smoother, and shinier hair. On curly days, it...

Silky straight without the weight! The non-greasy formula of JUST GLAZE is infused with DOUX-plex™ bonding technology, to strengthen fragile hair from the inside out. This weightless heat protectant seals the cuticle to control frizz, prevent curl creep, block humidity, and maintain the strength...

The Doux Mousse Def Texture Foam gives definition, shine, and volume to every hair type and curl pattern. This dual-use mousse provides the perfect amount of hold to define your curls or control your sleek look. Enjoy the touchable control free of crunch and...

WHAT IT DOUX? Gently cleanses, detangles, and conditions hair without waxy build-up typically associated with co-washing. Rinses clean enough to style straight or curly. WHAT'S GOOD? Jojoba and Grapeseed oil to reduce friction and aid in heat protection. Anti-breakage peptide technology for ultimate length...

ONE-PASS PRESS! Formulated with a plant-based polymer to strengthen as it seals, O.P.P. softens in one pass to prevent straight spots created by double-pressing. It tames coarse textures and smooths the cuticle, reducing excess tension during the silkening process. Use it after heat styling...

Description Defined curls on the go! POP LOCK 5-Day Curl Forming Glaze packs a punch with a firmer hold, crazy shine, and anti-humidity setting formula to lock in your curls for at least 5 days. Best for wash-n-gos. How to use: Apply a liberal...

DOUX DROPS shines, seals, and protects to prevent heat damage before, during, and after the use of heat tools. Smoothing the cuticle and strengthening below the surface to reduce friction and breakage.

Curly to straight and back again! PRESS REWIND strengthens as it cleanses, using DOUX-plex™ bonding technology to restore moisture balance, prevent heat damage, and preserve curls and coils. It cleanses, detangles, and smooths, leaving hair soft and silky for effortless heat or wash'n'go styling.