Dark & Lovely

One application or two retouches. Moisture replenishing for ultimate body & shine. Dark and Lovely is the only no-lye relaxer featuring a moisture replenishing system! We've added new moisturizing benefits to our advanced no-lye conditioning formula using a combination of natural ingredients and body...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got...